[TR24][OF] New Masters - ReWORKS Vol. 1 - 2019 (Jazz)

Sony Music Masterworks today introduces New Masters, a rotating ensemble of today’s leading, up-and-coming and established jazz musicians, as they take on today’s biggest charting-topping hits for a new genre-defying project entitled ReWORKS. Available everywhere now is ReWORKS – Vol. 1 lead offering, Juice WRLD’s breakthrough hit “Lucid Dreams,” as arranged by guitarist Gilad Hekselman. “Lucid Dreams” is the first track from ReWORKS – Vol. 1, which is set for release Friday, July 12 and will feature songs originally performed by Cardi B, Drake, Kendrick Lamar, SZA and more.
Of the track, guitarist Gilad Hekselman says: “It was definitely a challenge to take on ‘Lucid Dreams’ because it was a song that was completely off my radar (although I’m familiar with ‘Shape of My Heart,’ the Sting tune it’s based on). Only after recording it did I start noticing how many times this song would be playing out of cars or on the radio—it was a good opportunity to get out of my jazz bubble and connect to what’s popular these days. I tried to do something with it that respects the original, yet offers a platform for the band’s expression. Of course, I had no doubt that in the hands of these master musicians, no matter what I did or didn’t do with it, it’d turn into something beautiful, and it did.”
The newest project from Sony Music Masterworks – ReWORKS – embraces jazz in all of its crazy polarities. It features New Masters, a powerful all-star collective comprised of primarily new talent, formed as a fresh, creative reaction to the distinct challenges of an age when playlists and brands—more than albums and bands—are in prominence.
The first edition New Masters ensemble includes among its impressive lineup many of the leading, up-and-coming or established representatives of their respective instruments: pianist Sullivan Fortner, drummer Eric Harland, trumpeter Keyon Harrold, guitarist Gilad Hekselman, bassist Burniss Earl Travis and saxophonist Immanuel Wilkins. Adding his trademark spark and cohesion to the project as well is respected percussionist Bashiri Johnson. Matt Pierson, the veteran jazz producer who initiatedReWORKS, recruited these performers from among the top tier of today’s burgeoning jazz scene, improvisers both steeped in the jazz tradition and in tune with current musical trends. There was a level of familiarity as well: some had experience playing with each other, but there was the added spark of a few first-time encounters.
The group’s repertoire—true to the name ReWORKS—boldly focuses on songs drawn from the top of today’s pop charts, tunes with a melodic priority that are able to benefit from an improviser’s touch. The choices also serve as generational signifiers—present-day hits by familiar stars, as relevant to the youngest tier of listeners as they are pervasive among all who listen with open ears. To hear it from Pierson, the project is as much a product of that longstanding imperative in jazz as it is a product of the current age.
“Fifteen years ago I would have signed each of these guys, but that’s not possible today,” says Pierson, known for helming Warner Brothers’ forward-thinking jazz imprint in the ‘90s and into the new millennium. “The challenge the jazz and jazz-adjacent community currently faces is that our existing audience hasn’t embraced the streaming platforms, while those already utilizing the platforms aren’t being directed to jazz. The intent of the ReWORKS concept is to proactively bridge this gap, using a streaming mentality to creatively subvert how consumers find tracks online and work these newer, singular jazz artists into search results and playlists.”
Pierson adds: “Of course, for this particular effort to be effective long-term, the material needs to be familiar, leading with groove and melody, while remaining artistically uncompromising. I’m confident that these first six tracks achieve this goal, and give us a shot at expanding the audience for undeniably great, creative music and remaining true to the musicians who make it happen.”
On ReWORKS – Vol. 1, four out of six tunes were nominated for a Record of the Year Grammy® Award, and on average each has streamed more than one billion times. It’s a concept with much precedent; in fact one could say that jazz has repeatedly proven itself to be among the most wide-eared of styles in the general family of music, ever curious and attentive to the twists and trends that popular music – despite the prevailing notion that jazz is somehow anti-commercial.
In the 1920s and ‘30s, it took the songs created for Broadway and Hollywood that made it onto the Hit Parade of the day and turned them into timeless standards; in the ‘60s and through the ‘70s, it drew inspiration from the groove-fueled music of Motown and soul. Today, countless jazz musicians embrace broken-beat rhythms while drawing on other ideas and technologies borrowed from the world of hip-hop. This cross-pollination continues to be the way in which jazz grows anew, thriving through change and adaptation – which is precisely the strategy that gave birth to the groundbreaking ReWORKS project, and the all-star group – New Masters – with which to develop it.