Ben Hunt - 50 Web Design Secrets [2012, PDF, ENG]

#1 - "Every Page on Your Site is an Ad"
#2 - "Your web design doesn't have to look good!"
#3 - "Attention - the lifeblood of your web site"
#4 - "Be Distinctive"
#5 - "Say it!"
#6 - "Know the Sheer Power of Links"
#7 - "Manage the eye (Nine Noticeability Factors
#8 - "Keep it Simple"
#9 - "What's In It For Me?"
#10 - "Build Your List"
#11 - "Have a Next Step"
#12 - "Do One Thing Well"
#13 - "Don't be a Swiss Army Knife"
#14 - "Distinguish Yourself"
#15 - "Say One Thing"
#16 - "Be Human"
#17 - "Break Out Your Testimonials and FAQs"
#18 - "Be Conventional (Where It Serves You)"
#19 - "Every Web Site Is Selling Something"
#20 - "Stop Being Clever!"
#21 - "Speak to Your True Prospect"
#22 - "Don't Ignore Old Media"
#23 - "When Saying NO is Powerful"
#24 - "Give Away Your Knowledge"
#25 - "Consider Untouchable Keywords"
#26 - "Look Beyond Search Traffic"
#27 - "The Best SEO is - No SEO at all"
#28 - "Please, tell me why I can trust you!"
#29 - "Pop the damn question"
#30 - "Cut the Decoration"
#31 - "Repeat What Works"
#32 - "Products or Services"
#33 - "Do You Really Need a Custom Web Design?"
#34 - "Learn to Stop Looking at Design"
#35 - "Pay-Per-Worm Advertising"
#36 - "Tell People What To Think"
#37 - "How Promiscuous Are You?"
#38 - "How to Discover Winning Benefits"
#39 - "Is your web site a teenager?"
#40 - "Know the Value Triangle"
#41 - "Everything you know is wrong"
#42 - "What You Really Sell"
#43 - "Clear the Path"
#44 - "Test Your Copy"
#45 - "Test Your Own Site"
#46 - "Share What You Can See"
#47 - "Prototype Your Web Design"
#48 - "Plug the Biggest Leaks"
#49 - "What could this be a solution to?"
#50 - "Under-promise and Over-deliver"