Weinschenk S.M. - Neuro Web Design, What Makes them Click? [2009, PDF, ENG]

Neuro Web Design, What Makes them Click ?

Год выпуска: 2009
Автор: Susan M. Weinschenk
Язык: Английский
Издательство: New Riders Press
ISBN: 978-0321603609
Формат: PDF
Качество: eBook (изначально компьютерное)
Количество страниц: 168
Описание: Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.