Dr. Anju Dave Vaish - Your First Website - Get Max Out of it!: Handbook for Small Business Owners and Solopreneurs [2015, PDF/EPUB/AZW3, ENG]

Preface & Acknowledgments
Establishing the Objective
Is your website informational?
Is your website informational + interactive “add-ons”?
Is your website Informational + online sales?
Is your website an online store?
Is your website a blog or affiliate marketing venue?
Strategic Marketing Communication
Who are your visitors?
What is the takeaway for your visitors?
What do you expect from your visitors?
What is the geographical boundary of your business?
Who is your competition?
Collecting references from other websites you like?
Content planning and website architecture
Keeping up with trends
Domain and Hosting
What is a domain name?
What is hosting?
Choosing the right hosting partner
What is a control Panel on a hosting site?
Underlying your website: the technology
Difference between static & dynamic or CMS website
Choose CMS, save recurring costs, rank higher in search results
Choosing the right technology
What is WordPress?
Building the Website
Use a readymade solution
Should you hire a web designer and a programmer?
Should you hire a professional agency?
The Process
Establishing the prototype/ user interface (UI)design
First step- homepage design
Other pages in your website design
Development
Front end development
Back end development
Enriching user experience (UX)
Plugins or customization
Deployment
Payment Gateways
Maximizing Returns
Responsive web designs
Strategic content planning
Keeping it fresh and dynamic
Adding blog and maintaining
Streaming videos
Portfolio
Testimonials
Integrative & interactive Communication
User generated response
Social Share capabilities
Social Media Integration
Capturing database sharing updates
SEO & SMO
On Page optimization
Off-page optimization
Social media optimization (SMO)