Начать новую тему Ответить на тему
Статистика раздачи
Размер: 9.83 МБ | | Скачали: 0
Сидеров: 0  [0 байт/сек]    Личеров: 0  [0 байт/сек]
Пред. тема | След. тема 

Автор
Сообщение

Ответить с цитатой 

Drupal Search Engine Optimization

Год: 2012
Автор: Ric Shreves
Издательство: PACKT Publishing
ISBN: 978-1-84951-878-9
Язык: Английский
Формат: PDF
Качество: Изначально компьютерное (eBook)
Интерактивное оглавление: Да
Количество страниц: 116
Описание: In Detail
Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.
Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.
In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.
Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.

Approach
The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an on-going process – it doesn’t stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live.

Who this book is for
This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.
Preface

Chapter 1: An Introduction to Search Engine Optimization
What is SEO?
SEO terminology
.htaccess
301 redirect (also known as Permanent Redirect)
302 redirect (also known as Temporary Redirect or Found)
404 error (also known as Page Not Found)
AdSense
AdWords
Alexa Rank
Alt attribute
Anchor
Back link (also known as an "inbound link")
Bing Webmaster
Black hat
Bot (also known as Robot, Spider, or Crawler)
Canonical URLs
Cloaking
Crawl depth
Deep link
Doorway page (also known as a "gateway page")
Duplicate content penalty
Google Webmaster
Internal link density
KEI
Keyphrase density (also known as "keyword density")
Keyword (or Keyphrase)
Keyphrase stuffing
Landing page
Link building
Link farm
Link text (also known as "anchor text")
Long tail
Meta tags
MozRank
nofollow
Organic rank
Outbound link
PageRank
PPC
Reciprocal link
Redirect
Robots.txt
SEF URLs
SEM
SEOMoz
SERP
SMO
Splash page
Stop word
Title attribute
White hat
XML sitemap
How search engines assess sites?
Summary

Chapter 2: Configuring Drupal's SEO Options
Configuring Site Details
Setting the site name
Setting the slogan
Creating custom error pages
Setting up search engine friendly URLs
Enabling Clean URLs
Enabling the Path module
Writing Custom URL aliases
Setting up taxonomy and tagging
Configuring your site's RSS feeds
Summary

Chapter 3: Useful Extensions to Enhance SEO
Finding SEO modules
Top SEO modules for Drupal
Drupal SEO Tools
Facebook social plugins integration
Global Redirect
Meta tags
Page Title
Pathauto
Search 404
SEO Checklist
SEO UI
SEO Watcher
SexyBookmarks
TagClouds
XML sitemap
Installing and configuring common SEO modules
Enhancing SEF URLs
Implementing metadata management
Improving Title Tag management
Setting up Canonical URLs
Setting up your XML sitemap
Providing social bookmarking
Summary

Chapter 4: Getting Ready for Launch
Determining your SEO strategy
Identifying keywords and phrases
Assessing keyword effectiveness
Tapping into the power of stemming and variants
Content strategies for enhancing search engine ranking
Managing metadata
Setting up third-party services that can assist with SEO
Getting started with Google Analytics
Working with Google Webmaster Tools
Working with Bing Webmaster Tools
Summary

Chapter 5: Managing SEO on a Live Site
Link building
Identifying quality link partners
Managing a link marketing campaign
Creating your own links
Directories
Press releases
Video and file sharing
Social media optimization
Reporting and tracking
Popularity metrics
Traffic source metrics
e-Business metrics
Link metrics
Summary

Index
Правила, инструкции, FAQ!!!
Торрент   Скачать торрент Магнет ссылка
Скачать торрент
[ Размер 6.64 КБ / Просмотров 46 ]

Статус
Проверен 
 
Размер  9.83 МБ
Приватный: Нет (DHT включён)
.torrent скачан  0
Как залить торрент? | Как скачать Torrent? | Ошибка в торренте? Качайте магнет  


     Отправить личное сообщение
   
Страница 1 из 1
Показать сообщения за:  Поле сортировки  
Начать новую тему Ответить на тему


Сейчас эту тему просматривают: нет зарегистрированных пользователей и гости: 1


Вы не можете начинать темы
Вы не можете отвечать на сообщения
Вы не можете редактировать свои сообщения
Вы не можете удалять свои сообщения
Вы не можете добавлять вложения

Перейти:  
Ресурс не предоставляет электронные версии произведений, а занимается лишь коллекционированием и каталогизацией ссылок, присылаемых и публикуемых на форуме нашими читателями. Если вы являетесь правообладателем какого-либо представленного материала и не желаете чтобы ссылка на него находилась в нашем каталоге, свяжитесь с нами и мы незамедлительно удалим её. Файлы для обмена на трекере предоставлены пользователями сайта, и администрация не несёт ответственности за их содержание. Просьба не заливать файлы, защищенные авторскими правами, а также файлы нелегального содержания!