Fincanon J. - Creating Flash Advertising. From Concept to Tracking. Microsites, Video Ads and More [2007, PDF, ENG]

Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More

Год: 2007
Автор: Jason Fincanon
Издательство: Focal Press
ISBN: 978-0-240-80949-6
Язык: Анлгийский
Формат: PDF
Качество: Изначально компьютерное (eBook)
Количество страниц: 254

Описание: Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: — * Mastering the myriad of ad specs, deadlines, quality and version control issues

* Creating ads that balance campaign goals with design constraints

* Preparing and building ads with team and QC standards

* Using forms and data in ads without file bloat

* File optimization techniques for swf files

* 3rd party rich media technologies that transcend the 30k banner

* Trafficking and tracking ads for impressions, interactions, clicks, and conversions

* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

* Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects

* Author is a senior multimedia developer with one of the nation's largest advertising agencies.

* Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site